The event was an in-store launch, followed by a cocktail party at a pop-up gentleman´s club created especially for the occasion.
Among the celebrities you could see this night were Bianca Jagger, Emma Bunton, Suzy Menkes and Jade Parfitt.
David Beckham himself said "I am very proud to launch my bodywear collection for H&M in London- It was amazing to see the product at the in-store launch after so many months of development. I loved the pop-up gentleman´s club, which felt both traditional and brand new. It´s the same mix I hope men will find in the Bodywear collection"
News EPK from the in-store event on Regent Street:
Download: http://barracudadownload.com/l.php?guid=351e476f2ab4cfe65ccecf6e02da7596
Use your e-mail as your password.
Youtube: http://www.youtube.com/watch?v=ziThJR2mvIs
David Beckham Bodywear collection for H&M launch in London:
Download: http://barracudadownload.com/l.php?guid=9e6fdadefe0b3baed184fae55a8427c9
Use your e-mail as your password.
Youtube: http://www.youtube.com/watch?v=vNOEh2fniEg
The collection is available at H&M stores worldwide started February 2. More info at: www.hm.com/press
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